Remove Buying Cycle Remove Correlation Remove ROMI Remove WOMM
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . All these factors have a direct correlation with healthier Click-Through Rates (CTRs).