B2B Content Marketing Metrics: Tracking What Matters
KoMarketing Associates
MAY 3, 2022
The B2B buying cycle has gotten longer—a lot longer. For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . This can be tracked in sales or lead generation software, such as HubSpot. . A recent study found 74.6% SEO Success .
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