KoMarketing Associates
MAY 3, 2022
The B2B buying cycle has gotten longer—a lot longer. For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . MQL to SQL: This is another way to track quality of leads. Retention vs Churn: What rate do customers stay on or leave your company?
Sales Engine
JUNE 23, 2016
CLV = Billing per Client per Year x Gross Margin / Churn Rate (Expressed as a percentage) Once you know your CAC and your CLV, you can compare the two figures to get a better understanding of the return on your marketing investment.
Unbound B2B
JANUARY 16, 2023
Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. These leads are usually in the final steps of the buying cycle.
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