article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing.

Loyalty 72
article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Modern prospects start their buying journeys on diverse channels, including social media channels. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic. Influencer marketing remains one of the exponentially growing marketing channels.