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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Content Marketing and Artificial Intelligence: A Perfect Marriage?