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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. A report from eMarketer suggests that programmatic ad spend exceeded $10 billion in 2014 and is set to double by the end of 2016. Assessing the Challenges.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.