gdpr Buyer Personas Lead Nurturing Sales Cycle Sales Management 
Valasys
JANUARY 23, 2020
Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.
Valasys
MAY 28, 2019
Marketers now, have more information than ever before when it comes to their buyer-persona. Contextual marketing matches customer preferences & focuses on delighting those using personalized experiences, to finally convert them to buyers. This is done by feeding them personalized & tailored solutions to their problems.
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