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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding also applies to how the company communicates online with customers, personality, and culture. Buyer personas A representation of your target customer based on data. Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding also applies to how the company communicates online with customers, personality, and culture. Buyer personas A representation of your target customer based on data. Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions.