Buyer Personas Focus Group Lock-In Tactics 
Hubspot
FEBRUARY 14, 2012
While the main benefit of this tactic will be on your end, considering that customer success stories are a very powerful sales tool, your customers will also get a valuable inbound link and quite a bit of pride out of it, too. It makes me happy that I use Verizon, and it keeps me loyal to the brand. for loyal patrons.
Launch Marketing
SEPTEMBER 26, 2019
According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. In supporting their research, you’ll earn rapport and trust with valuable prospective buyers.
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