Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Switch channels in and out as you test.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Ranking 70

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

SmartBug Media

JANUARY 17, 2019

The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). With inbound sales, the lead nurturing process doesn’t stop once a prospect is speaking with a sales rep. There isn’t a one-size-fits-all approach for all sales teams.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66