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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Buyer personas A representation of your target customer based on data.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Buyer personas A representation of your target customer based on data.