Ultimate Guide to the Data-Driven Sales Funnel
Zoominfo
OCTOBER 21, 2021
Ideal Customer Profiles (ICPs): An ICP is a categorical description of a potential buyer that would benefit significantly from an offering. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV ). Needless to say, while accounts buy, ultimately, people decide.
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