Remove gdpr
Remove Buyer Personas Remove CRM Remove Forrester Remove Trends
article thumbnail

Revisiting Our B2B Marketing Predictions

Madison Logic

At a time marked by new technologies, continued economic unpredictability, and changing buying behaviors, success depends on staying ahead of the curve by identifying and leveraging trends that can propel your strategies to new heights.

article thumbnail

What is personalized marketing and how is it used today?

Martech

Most marketing tools available today – CRM, email technologies, social engagement tools, and more – have personalization capabilities. 89% of online businesses already invest in personalization, according to Forrester, and data from Statista found that 60% of marketers claim their digital content is extensively personalized.