Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Let’s look at each in turn. Who’s holding the money?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Let’s look at each in turn. Who’s holding the money?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 12, 2013

Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link]. Enhance profit.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40