Buyer Personas Buyer's Journey First-Mover Advantage Peer-to-peer 
Marketing Insider Group
FEBRUARY 22, 2023
Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.
Marketing Insider Group
JUNE 22, 2020
Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Then brands need to map content to each stage of buyer journey and fill the gaps. The final step requires aligning those journeys with content strategy decisions and ROI measurement.
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