Remove Buyer Personas Remove Buyer's Journey Remove Cross-Selling Remove DivvyHQ
article thumbnail

What Is a Marketing Strategy?

Marketing Insider Group

My college professors taught me all about “the 4 Ps” of marketing—product (what you sell), price (how much is it), place (where do you sell it), and promotion (discounts and other offers). Product: what are you selling. Price: how much are you selling for? Lots of companies create buyer personas that suck.