Buyer Need Digg Lead Nurturing Software 
Webbiquity
FEBRUARY 13, 2010
Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. Begin by creating buyer personas—who are your buyers? What information do they need to make a decision?
Webbiquity
FEBRUARY 14, 2010
How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. There is a crying need for this.
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