How B2B Marketers Can Solve the Intent Data ROI Conundrum
PureB2B
MAY 2, 2022
Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.
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