Buyer Intent In-market Buyers Paper Press 
PureB2B
JULY 27, 2020
This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?” Becoming a Knowledge Base.
PureB2B
JULY 27, 2020
This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?” Becoming a Knowledge Base.
Inbox Insight
JANUARY 5, 2023
Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. Never stop testing!
Expert insights. Personalized for you.
66 
Let's personalize your content