Buyer Intent In-market Buyers Marketing Leads MQL 
PureB2B
APRIL 26, 2022
Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers.
Act-On
APRIL 26, 2024
For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique.
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