SalesIntel
OCTOBER 13, 2021
Sales and marketing should work together to define Marketing Qualified Leads (MQL) and Sales Qualified Sales Leads (SQL) for your organization. While your marketing and sales teams may have distinct KPIs and team goals, they are ultimately aiming for the same thing: revenue growth.
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. 307% organic traffic.
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