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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign.