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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Solution : True Influence Marketing Cloud (previously InsightBASE) intent-based account acceleration platform After researching and reviewing multiple providers, Imprivata decided on the True Influence solution. How can intent data help marketers build content that's customized for unique accounts and target buyers?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

(Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.). Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. The trifecta: Fit + Opportunity + Intent data.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

(Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.). Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. The trifecta: Fit + Opportunity + Intent data.