NuSpark Consulting

OCTOBER 21, 2012

B2B Advertising and Lead Generation platforms are offering company targeting utilizing their large big data databases of b2b buyer intent and website usage. Demandbase just recently unveiled their new company targeting platform. Madison Log ic offers a similar service, called Data Match Lead Retargeting.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

TrustRadius Marketing

MAY 31, 2022

Not knowing the final price tag can be frustrating for buyers. Demandbase Sales Intelligence Cloud (formerly InsideView). Demandbase intends to help sales and marketing teams identify prospective B2B customers. Based on the cloud, Demandbase offers a single go-to-market package called Demandbase One.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52