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Intent Data: The Good, the Bad, and the Illegal

Terminus

Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired. Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal. Three of the most popular ways to collect intent data are: .

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired. Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal. Three of the most popular ways to collect intent data are: .

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The Best Lead Magnets for B2B Brands: 17 Ideas to Boost Lead Gen

Inbox Insight

By distributing eBooks, a company can establish itself as an authority in its field and deliver significant value to potential customers. By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence.