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NetLine
JULY 17, 2023
So, with that in mind, what skills and competencies do marketers need to get the most out of intent data? Understand what buyer intent data is and what it offers First and foremost, it’s important for marketers to understand what buyer-level intent data is and how it works.
Madison Logic
APRIL 25, 2024
Marketing and sales teams can default into thinking once the deal is signed, the hard work is done. By leveraging an ABM strategy and aligning sales, marketing, and customer success teams, you develop deeper insights that lead to delivering a unified, full-funnel experience. Yet existing customers, according to Paul W.
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