Outreach

NOVEMBER 20, 2020

Workday sales leaders used to see their conversion rates in a CRM, a setup that didn’t reveal reasons behind customer engagement. Moving from anecdotes to data-driven stories. Leaders simply asked their teams which emails moved deals along and which ones didn’t.

Storytelling 52

Storytelling Outreach Top of Funnel Webinar Metrics 52

SpotMe Blog

NOVEMBER 14, 2023

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. About drcom drcom is a global life sciences digital agency with omnichannel & storytelling expertise.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Storytelling Ad Agencies 52

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Salesforce Marketing Cloud

MARCH 7, 2023

TrailblazerDX ’23 Einstein GPT Salesforce launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. TrailblazerDX ’23 Tableau Leverage the power of data with the world’s leading analytics platform.

Work Management 98

Work Management Digital Transformation Marketing Management Communities 98

Martech

OCTOBER 4, 2021

Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So This led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. So I do think it’s a functionality issue.

Acquisitions 93

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 93

Salesforce Marketing Cloud

APRIL 25, 2023

The Power of Storytelling Learn how storytelling strategies can help you become a more impactful communicator. Start Learning +500 points Module The Power of Storytelling 5. Adaptability and strategic problem solving One constant for anyone in the climate field is change.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Marketing Insider Group

JULY 1, 2020

It is clear that storytelling and education also play a crucial role here. Instead, it is best to use an intelligent CRM system that tracks customer interactions and helps your marketing and sales team to create a plan to follow up with potential leads. B2B brands can combine these two in a great way – in the form of case studies!

Lead Ranking 334

Lead Ranking Lead Scoring Planning Leads 334

ATAK Interactive

SEPTEMBER 15, 2020

And so if you are helping them utilize the CRM, you’re able to get data from all these different marketing sources and you can see where different leads are coming in, where they’re dropping off in the funnel, and you can start producing that type of data to your sales team. ” But, I digress. .

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Marketing Insider Group

SEPTEMBER 9, 2020

Implement an effective customer relationship management (CRM) process to improve customer satisfaction. At the Marketing Insider Group, we offer brand storytelling, thought leadership, content marketing, and blog subscription services. Address your clients’ inquiries smarter and quicker on all contact points.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail. Source: [link] ).

Storytelling 20

Storytelling CRM Forrester Analytics 20

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. HubSpot is a CRM platform widely used by B2B marketers. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Heinz Marketing

APRIL 6, 2019

Rethink Marketing: Why Does Your Sales Team Hate Your CRM? A great podcast with Adam Honig on why your sales team hates your CRM. 5 (More) Secrets of Great Storytellers. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Via, Act-On Software.

Advertising Agencies 66

Advertising Agencies B2B Marketing Trade Show B2B 66

InsightSquared

JANUARY 8, 2020

Taking a storytelling approach — share a timeline of an active deal from a data perspective to help illustrate how all of these data points or signals work together to tell a larger story. In-person or virtual training sessions. Office hours” sessions for drop-in questions.

Training 156

Training Act-On Sample Case Study 156

Valasys

JULY 9, 2020

The reactive storytelling works best for IBM’s Instagram marketing. Reactive storytelling is an amalgamation of the top-of-mind story or any other idea with a compelling marketing message that your audience base is enticed to interact with. GE leverages the power of storytelling to communicate with people what they do.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Seismic

AUGUST 4, 2020

Through our integration, calls and storytelling materials can be found in one place, associated with CRM, and easily accessible directly within Seismic. Through our latest integration with Gong, sales calls can be matched with contextual Workspace folders for opportunities or accounts.

Storytelling 58

Storytelling CRM Advertising Agencies Marketing Prospects 58

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Your prospects Are Wired for Storytelling. Storytelling Makes Sales Memorable.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Bannerflow

APRIL 16, 2020

Digital storytelling and DCO. Digital storytelling is the first phase of effective, personalised dynamic advertising. Dynamic creative optimisation, alongside digital storytelling allows for the adverts message and creative to be adapted on the fly based on the consumer’s unique characteristics. And the clue is in the name.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. CRM, win/loss analysis), external data (e.g. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Learn how one creative strategist gets inspiration from a role-playing board game. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts.

Creativity 130

Creativity Examples B2B Marketing Work Management 130

SalesGrape

DECEMBER 3, 2023

Use compelling language and storytelling techniques to paint a vivid picture of the benefits they will experience by working with you. Customer Relationship Management (CRM) software is a valuable tool for managing leads, tracking interactions, and organizing follow-ups.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Scoring 76

Heinz Marketing

DECEMBER 11, 2021

Whatever the causes of the Great Resignation, the companies that will thrive in this new environment are those that listen to their employees; create new, flexible models of work; develop innovative ways to foster internal talent; and build relationships with employees by creatively deploying storytelling techniques across multiple platforms.

B2B Thought Leadership 58

B2B Thought Leadership B2B Thought Leadership Work Management 58

Salesforce Marketing Cloud

JANUARY 4, 2024

A few questions to consider as you do your research: Integration capabilities : Does the automation tool integrate seamlessly with your existing customer relationship management (CRM) tech, email platform, and other relevant systems to centralize data and streamline workflows? User-friendliness : How intuitive is the interface?

Paid Content 120

Paid Content Email Campaigns Work Management Marketing AI 120

Seismic

MAY 5, 2020

Create compelling client experiences through resonant storytelling. The Seismic Storytelling Platform connects client-facing teams by surfacing the most relevant, up-to-date content aligned to the client’s journey and allows those teams to easily personalize client interactions. Personalization comes in many different shapes and sizes.

Work Management 69

Work Management Webinar Metrics Marketing & Strategy Storytelling 69

Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. Customer Engagement & CRM. The Holy Grail is the be able to access a CRM record when you’re engaging with a customer on any platform to inform that interaction and prioritize responses.

PR 137

PR Paid Search Agency Advertising Agencies Skype 137

ATAK Interactive

SEPTEMBER 15, 2020

If you are helping them utilize CRM, you can get data from all these different marketing sources. ” But those numbers tell a very big story , and marketing is all about storytelling in one way, shape, or form, whether it’s internal or external. ” Nevertheless, I digress. .

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Marketing Insider Group

DECEMBER 7, 2020

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Now we’re bringing it closer to our sales and marketing roots with a look into the content marketing performance of the top CRM platforms. Stick around to learn more about the key players in the CRM game.

Top of Funnel 285

Top of Funnel Work Management Analysis Marketing Management 285

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Salesforce Marketing Cloud

JUNE 28, 2023

AI tools built into your CRM can help you create personalized messaging, but it’s not a replacement for the work that needs to go into building the right pitch for your customer. Understanding common pain points of your buyer’s role is a great place to start.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. How to use data: How to Use CRM Data for Content Marketing. With a variety of contributors, you get a vast array of topics to explore from differing perspectives. Add value, not noise, with your content.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Envy

NOVEMBER 18, 2019

A webinar platform that integrates with your CRM means that you can gather deeper, more granular information about the attendees. Depending on your package, you can access customized expert storytelling guidance, creative development assistance, and more. Information is power, especially when it comes to marketing.

Webinar Metrics 94

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 94

Valasys

JULY 14, 2020

It Breathes Life to Branding Through Powerful Storytelling. Relevant storytelling not only presents the customers as the ultimate heroes in a brand’s story but also helps in building a rapport by communicating – a narrative that resonates with the pain-points of the customers.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

sagefrog

FEBRUARY 28, 2024

The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments. From storytelling through images to minimalist designs for clarity, visual elements can elevate the impact of your emails.

Marketing AI 63

Marketing AI Email Marketing Practices B2B Marketing 63

ClearVoice

FEBRUARY 3, 2021

You’ve probably seen the option to self-select as a business travel client, but even if you don’t, if you attempt to book 15 rooms, you’ll trigger a move to the B2B customer relationship management (CRM) side. with brand storytelling that focuses on business customer success… the smaller the business, the better.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Binary Demand

FEBRUARY 23, 2024

It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Leveraging big data analytics, the platform analyzes to craft customer profiles.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Scoop.it

AUGUST 10, 2023

Understanding your customers means pooling data from not only surveys, feedback, and market trends, but also from your CRM and your existing website if you have one. When you have the data, you then need to prioritize which changes you’re going to implement in your new website.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77