Avoiding the Blind Spot for Marketing and Sales Qualified Leads
SalesIntel
SEPTEMBER 13, 2021
But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. Because of the fact that lead qualification – from marketing qualified lead (MQL) to sales qualified lead (SQL) – encompasses more than “fit.” SQL vs MQL: Who is at Fault for Lost Leads? Here, the 0.5
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