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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. At ReachForce, we drive all of our email nurture campaigns to very focused landing pages.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

Create content for each stage of the buying cycle (TOFU, engaging, converting). Email leads who downloaded a specific eBook or registered for a webinar a week after their designated activity. Job title/level.