How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Have the authority to say “Yes, let’s buy this”, not “Um, I’ll have to check with my boss”. Be going to buy soon — not when they’ve raised a seed round in 2 years time. Leads are the people behind your CRM data.
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