How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Have the authority to say “Yes, let’s buy this”, not “Um, I’ll have to check with my boss”. Be going to buy soon — not when they’ve raised a seed round in 2 years time.
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