Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Sprout Social
JUNE 27, 2023
In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. My parents are on Facebook, Gen Z is on TikTok. Don’t talk to businesses about a product. Every generation will have its own social media platform.
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