Remove Business Remove Churn Rate Remove CPL Remove SMB
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Closed-Won - closed business. 5: Opportunities. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. What’s the churn rate? It’s reckoned that 5% is a good churn rate for SaaS companies.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. N = Need: Determines whether there''s a business need for what you''re selling. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging.