markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

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markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

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markempa

AUGUST 17, 2007

And once youre done, be sure to keep your lead nurturing library catalog updated. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

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markempa

FEBRUARY 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In 2005, 3.5 In 2005, 3.5

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markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific.

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markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Though it may seem old-fashioned and probably not very creative in today’s scheme of such things, well-chosen words in a short letter can perform wonders when they are part of a multi-modal lead generation plan.

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markempa

MARCH 30, 2005

When buying a 79 cent can of fruit cocktail subconscious brand recognition is going to mean a lot.

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