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The CMO’s practical guide to personalization

Martech

This could include things like: Product recommendations based on purchase history. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. It’s crucial to manage expectations, understanding that this is a long-term investment requiring patience. Get MarTech!

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Optimizely Privacy: How Does Optimizely Handle Privacy?

Convert

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.

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