Remove Business to Business Remove Digital Experience Platform Remove Distribution Remove Gartner
article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2C digital marketing strategies.

article thumbnail

Episerver Acquires Insite Software

Valasys

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. They provide digital eCommerce solutions to handle the complexities of manufacturing & distribution.