Remove Business to Business Remove Database Marketing Remove Marketing Attribution Remove Rules
article thumbnail

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. Data entered by our sales people ends up as mush in our database.