Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. They don’t follow the rules; or there are no rules.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. And so we’ve been moving into those.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. Things get interesting when you look for specific systems that perform the subtasks.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120