B2B Digital Marketer

JUNE 6, 2024

He emphasizes the necessity of viewing marketing as both a short-term and long-term investment, breaking down the common perception of marketing as a mere cost center. Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. New tools and technologies emerge and must be evaluated. They don’t follow the rules; or there are no rules. Give them objective rules to follow. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Full Circle Insights

NOVEMBER 25, 2020

But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. Also, make sure your software is customizable so that you can set the matching rules. But that’s what it takes for peak performance. Building a Solid Case for Attribution to the CMO.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64