The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 24) Cost-per-Lead (CPL). 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website.
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