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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Sessions are defined per time frame or per campaign. Back to top).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 81) Small-to-Medium Business (SMB).