Digital B2B Marketing

JUNE 7, 2012

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? The Basics B2B : Business to business. SMB : Small and Medium Businesses. EM : Email ABM : Account Based Marketing. SEM : Search Engine Marketing. Includes both SEO and paid search.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Choozle

OCTOBER 22, 2018

Attribution: Measurement of the value of each user interaction that contributes to a conversion within a campaign—allows marketers to more accurately measure the success of a campaign. Business-to-business (B2B): The exchange of product or services from one business to another business.

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41