Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Zoominfo

OCTOBER 6, 2020

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. Communicating contingency plans is important. Now, is it perfect?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Zoominfo

OCTOBER 6, 2020

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. When the team lead is not a good fit … Communicating contingency plans is important.

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Unbounce

AUGUST 20, 2019

If you’ve ever failed in marketing, you’re not alone. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. With that in mind, we asked 11 experienced marketers to share what they’ve learned from their past blunders. Jump Straight to a Lesson Learned from a Marketing Fail.

Planning 112

Planning Paid Search Agency Lead Scoring Lead Ranking 112

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope. Is there a better model?

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336