Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. Optimizing for forms that get a 3% higher fill rate on a webinar page doesn’t build trust. It’s our fault.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28