Remove Burn Rate Remove Clickthrough Remove CPM Remove Marketing Automation
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Turn Your Data Points Into A Data Picture With Account Scorecard

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But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. And too often B2B marketers end up in this scenario: You’ve measured everything. Sometimes hundreds.