Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. And too often B2B marketers end up in this scenario: You’ve measured everything. Sometimes hundreds.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20