Burn Rate Buying Cycle Microsite Telemarketing 
Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.
Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.
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