Burn Rate Business to Business Buying Cycle Marketing Mix 
Marketing Insider Group
NOVEMBER 4, 2010
5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. We have also had success with creating specific content around each step in the buy cycle on each landing page.
Marketing Insider Group
NOVEMBER 4, 2010
5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. We have also had success with creating specific content around each step in the buy cycle on each landing page.
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