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Strategic Marketing for Professional Services

Hinge Marketing

As their understanding of the sector grows, they begin to offer specialized bundled service/ software packages to complement their full suite of traditional audit, tax and consulting. Product/service bundling. Of course, you don’t have to bundle software with a service. Clients need to find solutions to their challenges.

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Competitive Strategy for Professional Services

Hinge Marketing

The main difference is that instead of developing a suite of interrelated services, you focus on providing a broad range of services. The risk in this strategy is that prospective clients may not recognize your range of services as a competitive advantage. Product and service bundles are common. Technology focus.