The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Mail Privacy Protection (MPP) has made sure of that. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. Boosted AOV, orders slightly down.
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